The awful statistic that I heard at a conference a few years ago was that if a girl wasn't inspired to get involved in science, technology or engineering by the time she was 12, she had less than a 15% chance of having a career in any of those fields. Since that is the dominant growth area of our economy, that is a horrible stat. I don't have a little girl of my own to mentor, much to my dismay, but I do have a little spitfire on my lego team now. We call her "Rambet" and she is adorable and can handle a robot and nerf gun as well as her own with 10 boys. Love to adopt her! In the Fall I mentor these robot groups and in the Spring, I help a group at MIT develop curriculum to teach electrical engineering to girls in summer camps. So I am always keeping my eyes open to watch how others are presenting our 21st century skills to a new generation of kids. (Somewhere in there I try to teach women to make embroidered caskets).
GoldieBlox, Makedo, or a real toolbelt of their own. (I just bought a GoldieBlox set for my 5-year old goddaughter who thinks I am too cool - her Dad went to MIT with me. She is the middle kid and the one I have pegged to follow in his footsteps).
I think that these commercials are just inspired and really hope to see one of them during the Super Bowl! And honestly - you need to show them to a little girl you know - she will run out and get boxes and make something after getting all pumped up from the videos!
AKA the embroidering engineer - who says you can't like pink and thread and yet be an engineer!